As VP of Marketing of the largest global wedding company, The Knot Worldwide, Amanda Goetz leads PR, social, community, brand, partnerships and product marketing strategies across the company’s international family of leading lifestage brands, including The Knot and WeddingWire.
Amanda has been an integral part in innovating and sustaining The Knot’s unwavering brand equity and leadership among engaged couples, leading to the merger and take-private deal of The Knot/XO Group for nearly $1B in December 2018. The deal resulted in the merging of the two leading wedding planning brands, The Knot and WeddingWire, to create The Knot Worldwide, the largest global wedding planning company.
Previously, Goetz served as a startup founder building availability software for the wedding industry after spending years analyzing companies for Ernst & Young’s Entrepreneur Of The Year program. She also worked for David Tutera as Head of Marketing developing the go-to-market strategy for his brands, licensing deals and client partners.
Amanda graduated summa cum laude in 3.5 years with a BS in Business Administration, Marketing and a focus in statistics from the University of Illinois at Urbana Champaign and was a 2015 fellow of Startup Leadership Program.
Amanda lives in the UWS and is a single mom to three spunky and independent little kids: Hadley, Lincoln and Greyson.