Katie Patterson

Katie Patterson

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Strategies to Uncover Talent in FlyOver Country

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About this Speaker

Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency. With a strong background in media buying and account management, Katie launched and bootstrapped Happy Medium after seeing a need for an authentic approach in the market. Since its inception in 2011, the company has expanded to accommodate its ever-growing list of clients, services and employees, but its guiding principles have stayed at the center of all that Katie and Happy Medium do, while simultaneously achieving more than 800 percent revenue growth in just four years.

Never one to rest on her laurels, Katie launched her first product, Happy Boards, a pioneering digital signage software, in 2015. The process helped her to determine Happy Medium should include a place for creativity and inspiration in order to create solutions that not only answer needs for her agency but for businesses worldwide.

In 2015 alone, Katie was awarded the Iowa Women of Innovation’s Rising Star, Business Record’s Best Up and Coming Business Leader, and included in the annual 40 Under 40 class. Under her leadership, Happy Medium was named the Best Workplace for Young Professionals, Best Social Media Company multiple years running, and the fastest growing company in the state of Iowa by the Inc. 5000 list. Katie has also been featured in Adweek, Inc., The Des Moines Register, Business Record and more.

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